Slowly and steadily the vintage pabst blue ribbon shirt is making a meandering comeback in everyday fashion segment.
Your parents might have enjoyed these designs during the college days and now we are witnessing a full blown resurgence of the design.
The classic beer branded design has a mass appeal for sure. You can rest assured that the meaning is not just for sipping the brews.
Check around the local pubs in your area and you are sure to spot one or two blue ribbon shirts.
There was a time when these shirts were more like brewery freebies. A nostalgic approach towards the past has allowed the theme to have another seat in the fashion spotlight.
Vintage Pabst Blue Ribbon Shirt – More Than Just Beer
Versatility is what sets this design apart. It is now hard to confine the print in casual brewery visits. The number one reason behind this resurgence is the ability to blend into various style aesthetics.
Need a laid back look? Just pair it with distressed jeans or tuck it into a skirt with high waist. You have the vintage glam vibe in an instant.
Story Behind Pabst Blue Ribbon Shirts
- It all started with the renowned Pabst Brewing Company. The year was 1844 and the place was Milwaukee, Wisconsin. Pabst Blue Ribbon turned out as the flagship beer for the firm and the popularity kept soaring over the years. The shirts came part of the merchandise owing to a marketing strategy deployed by the company. This gave rise to a new segment in casual wear.
- People who visited the sponsored events got these shirts as gift items. Many began to associate the design with brewery loyalty. Word of mouth publicity among beer enthusiasts turned them into sought after souvenirs.
- Many people make the mistake of considering the print as a walking advertisement. However, it is just the opposite. The merchandise has its own style statement. It is more like a fashion forward choice that happens to resonate as a symbol of beer allegiance with a touch of old school retro charm.
- The modern audience is quite diverse. The shirts have moved on and gained cultural resonance. The design is more like a quality and style statement. In fact, blue ribbon finds great appreciation in college campuses and urban street-wear sections which further increase the inherent cult status.
Retro appeal is in these days which brings a lot of limelight for Pabst Blue Ribbon shirts. If you are seeking some unique fashion wear with a touch of nostalgia and timeless design, the options in this segment will most likely fit in your plans.